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What Is Keyword Research?

Keyword research is the first step in creating an SEO campaign. This is the be-all and end-all of digital marketing and should be your top priority.

If you’ve been learning about SEO and digital marketing, you’ve undoubtedly read a lot about keyword research. But why do people insist so much? If you want to skip this step, don’t! Whenever someone searches on the internet, he uses keywords. This first part of our SEO guide explains exactly what keywords are and why they need your undivided attention.

What is a keyword search?

A keyword search is one used by Internet users to find the words they are looking for. When I’m looking for a new pair of sneakers, I might search for “women’s white sneakers” or “women’s white Nike sneakers.” Those are keywords. Some keywords are long and some are short.

If keywords are what users type into their devices, then keyword research is what businesses need to do. Businesses should conduct keyword research to find out what keywords their target audience is using. If you don’t know what people are looking for, how will they find you?

But it’s not just users who search for keywords. Google and other search engines read your website content to find keywords and rank you for those terms. This is where SEO starts.

Why is keyword research so important?

Keyword research is the process of finding keywords for your business and understanding how you can rank or rank for those keywords in Google.

There are many reasons why keyword research is at the forefront of a digital marketing campaign. Here are some top reasons:

  • Knowing your keywords will help you understand your brand and business. what do you sell What are your services? If you don’t know it, identifying your keywords can help you understand who you are.
  • Keyword research can give you important information such as: for example, where you rank for keywords, which keywords you easily rank for, and which keywords your competitors rank for.
  • Keyword research can tell you what people are searching for, not what you think they are searching for.
  • Search engines can rank your website only if they know what your business is about. Targeting keywords on different pages of your website means Google can rank you for those keywords.
  • Identifying keywords for blogging and public relations can drive traffic to your site.

Keyword research is the starting point of any digital marketing campaign, but it should be an ongoing process. You should regularly review your keywords and find out how you rank compared to your competitors.

After your keyword research, create content and pages that focus on those keywords. Along with various other SEO strategies, this can help you rank and help people find your website.

Ready for your keyword analysis?
After you understand the importance of your keywords, you need to start keyword research and analysis. Our SEO guide will walk you through the process and how to do it for free!

It can be tough at first, especially when you don’t know which keywords to rank for. But luckily, there are some amazing tools and resources that can help you with your keyword research and analysis.

Top benefits of keyword research?

Keyword research should be the first step in any content marketing campaign. We use them to find out what potential customers are searching for and whether we have enough audience to target. Then we start with well-chosen keywords while writing content for our client’s website.

Our goal? On the front page of course! We all know that most people don’t even look at the first page of search results. So take the time to do keyword research. This will help you know what will grab the attention of your audience.

Here are some other benefits of keyword analysis


An engaged audience: You want to create content that is interesting to your current and potential customers. Keyword research helps you find out what your target audience is searching for. You can then write or create content around it. Content can be blogs, videos, e-books, white papers, infographics, or other information. The key is that your potential customers want to know about it.

High conversion: When you create content that your potential customers find interesting, they will want to learn more. But how do you know your content is reaching the right audience? After you start ranking for the keywords you searched for, check your Google Analytics. Statistics help you see whether website visitors are viewing or downloading content. They should stay on the page and visit other pages on your site as well. If not, then these key phrases may not be entirely correct.

View marketing trends: Keyword analysis gives you insight into the current trends and behavior of your potential customers. Stay on top of what’s popular and important to your audience, and use this to keep your content relevant.

Prioritize your time: Knowing which keywords to write for will help you strategically create content that is relevant to your goals. It helps you stay focused and on the task in your endeavors. Don’t forget to add more ingredients as you go. This will make a huge impact on your website traffic in the long run.

Expand your network: If your website ranks for your chosen keyword phrases, check out similar relevant keywords. Then add more content targeting those additional key phrases. If your site is new or not ranking in searches, try long-tail search phrases. According to SEOmoz, 70% of searches are long-tail searches. You might have found this article after a long search.

Put the keywords in the right places: After identifying your ideal keywords, you need to place the keywords in the right places. (This will have a big impact on your organic search ranking.) Make sure that your chosen keyword is not just mentioned in your content. It should also be placed in your page title, alt text, URL, and anchor text. This helps search engines match keywords with your content.

One of the biggest benefits of keyword research is that it can help your business or organization find new markets. It also increases your visibility. It also helps to define content that focuses on a specific topic or audience.

You must be wondering how we do our keyword research. We use a combination of tools from Google and SEM Rush. Once we have our chosen keywords, we double-check them by searching them on Google. When our keyword search turns up content from similar companies or organizations, we know we’ve found a winning set of keywords!

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